custom tees

How to Become a Merch Guru for your Band

You've come so, so far from your humble beginnings.  It started with a spark of teenage angst mixed with just the right amounts of Pink Floyd and 90’s Grunge (this would be my dream band).  Then, after years of fumbling through haphazard guitar licks and off-tempo drumming, you and your mates finally scrounged together a handful of originals topped off with an encore cover of “Stairway to Heaven” that lasts twenty-three minutes.

Now, you want some shirts, and so I offer this bit of advice that could possibly make or break your band’s future…START SIMPLE.

When I say “simple” I am suggesting a 1-color screen print on a budget t-shirt.  Too often, bands request 50 shirts with a 4-color design on a premium garment the first time they walk in the door.  That is not simple.  Let’s look at a price breakdown.

SIMPLE:

50 Shirts Printed on Budget Tees

Setup Fee: FREE (we waive a screen fee for each 36 shirts you buy)

Cost Per Shirt: $6.45

Total with Tax: $345.88

Let’s check your profit:

If you sell the shirts for $15 and sell out, you rake in a whopping $750.  Minus your initial investment, you've made $404.12 for your band!

Now, don’t get too ahead of yourself.  Set aside some money to buy more shirts.  You’ve started a snowball of financial genius that knows no bounds.  Also, buy a new mic, and replace the bassist Mike.  His negative vibe is killing the creativity of the band.  

NOT SIMPLE:

50 Shirts Printed on Premium Tees

Cost Per Shirt: $13.50

Total with Tax: $723.94

Let’s check your profit:

If you sell the shirts for $15 (because no one will probably pay $25 for a t-shirt at this point in your band’s career.  Face it, your not Nirvana…yet) and sell out, you’ve scraped together $750.  

Minus your initial investment of $721.26, and you've made a staggering $26.06 for your band.  Fail.

You’ve got no money to buy more shirts and a terrible microphone.  Either you’ll use this increased angst to write some new killer songs…or you’ll break up, move back in with your parents, and resort to giving guitar lessons for $8 a pop to your neighbor Billy who worships Nickelback.

In summation:  Keep it Simple, or you might as well start downloading Nickelback guitar tabs today.

Building a Bicycle Delivery Trailer

We've been wanting a trailer to tow around for local deliveries for a while now. I finally pulled the trigger on a sun-bleached and weathered old In-Step kids trailer for a whopping $25 and stripped it down.

We snapped a couple photos of our process. Have a look!

Here's the frame with a wooden interior frame we created and mounted in place.

Here's the stripped down frame with our wooden interior framework.

Then we cut down some scrap wood strips for the top surface.

After a dry fit, we gave these pieces a light sand and coated and sealed them with a couple coats of Minwax.

Once dry we mounted the top surface and threw a little trim on the end to help hold cargo.

Boom, done. Our next addition is constructing some side walls and we'll be ready for spring!

Brand Spotlight: Next Level Apparel

It wasn't long ago that American Apparel stood alone in providing shirts and apparel that set them apart in not only softness of fabric, but also a more "fashion" fit.  The problem was that it was hard to justify paying upwards of $5-$10/garment, especially when budgets are tight.

Now, however, there are handful of viable companies that provide superior softness at budget pricing.  Next Level Apparel is one of our favorites and they have certainly taken things to the...wait for it...NEXT LEVEL.  Yes, that just happened.

Next Level Apparel delivers the latest fashions with superb quality incorporating innovative fabrics that are heavenly soft at a value that is second to none. Our outstanding color palette, up to date styles and fit continue to define us as one of the leading suppliers of fashion blanks in the US market.
— http://www.nextlevelapparel.com/40/about-us.htm

LINCOLN Spotlight: Lied Center Presents "Puddin' and the Grumble"

At Screen Ink, we believe shirts are more than shirts.  Shirts are wearable pieces of art that speak identity, humor, style, brand, cause, and awareness.  When the Lied Center approached us about a recent project supporting an upcoming musical that brings awareness to child hunger here in Lincoln, it was an honor and a pleasure to get right to work.  Lincoln continues to prove itself to be a caring community full of people that work endlessly to help their neighbors.  We love LNK!

Puddin' and the Grumble is a creative musical with original screenplay crafted by Becky Boesen.  We are proud of the awareness Becky and her cast have created as they spotlight the daily struggles of children suffering in school from chronic hunger.  

Told through the eyes of a plucky 5th grader, PUDDIN’ AND THE GRUMBLE takes an unconventional approach to addressing childhood hunger...join Puddin’ and her trusty purple llama Wuzzlebutt on their heartbreaking and hilarious journey.
— http://www.beckyboesen.com

If you act fast, there are still tickets available that can be purchased here:

http://www.liedcenter.org/event/puddin-and-grumble

Meet Wuzzlebutt.  He looks majestic on this Next Level 100% Ringspun cotton t-shirt.  

Printing for: The Hub Cafe in Lincoln, NE

It is certainly an honor to partner with The Hub Cafe.  Within walking distance of Screen Ink, we've already enjoyed its fabulous food and drink.  The setup inside is cozy and beautiful.  Below are some pics we took on our first visit and we are excited to take many more trips for its fantastic locally sourced food and drink.  Here's a link to their facebook page:

https://www.facebook.com/HubCafeLincoln/

 


How to choose the right blend

How to choose the right blend

I’ll never forget the first time I put on a tri-blend shirt (pretend you are reading this in the voice ofJ. Peterman from Seinfeld)  The year was 2007. That July was exceptionally hot as if the sun had pulled the orbit of the earth light years closer.  I had been working in the back of our old studio printing all day and had sweat through everything I had.  Just before hopping on my bike to meet some friends for Happy Hour at Lazlos, I reached into our extra stock bin and grabbed an American Apparel Tri-blend Track Tee listed on page 76 of our catalog...