How To's

How does it fit? - BELLA + CANVAS

We have a few brands that we would consider a "go to" but when it comes to ladies tees in particular, Bella has quite a few styles to choose from. With that, they're our recommendation if you're planning to get away from a unisex fit and have an interest in a women's specific line of products.

This is a handy video highlighting their product lines for women and a brief description of how they fit. Enjoy! Then browse options in more detail by clicking the button below.


How to Become a Merch Guru for your Band

You've come so, so far from your humble beginnings.  It started with a spark of teenage angst mixed with just the right amounts of Pink Floyd and 90’s Grunge (this would be my dream band).  Then, after years of fumbling through haphazard guitar licks and off-tempo drumming, you and your mates finally scrounged together a handful of originals topped off with an encore cover of “Stairway to Heaven” that lasts twenty-three minutes.

Now, you want some shirts, and so I offer this bit of advice that could possibly make or break your band’s future…START SIMPLE.

When I say “simple” I am suggesting a 1-color screen print on a budget t-shirt.  Too often, bands request 50 shirts with a 4-color design on a premium garment the first time they walk in the door.  That is not simple.  Let’s look at a price breakdown.

SIMPLE:

50 Shirts Printed on Budget Tees

Setup Fee: FREE (we waive a screen fee for each 36 shirts you buy)

Cost Per Shirt: $6.45

Total with Tax: $345.88

Let’s check your profit:

If you sell the shirts for $15 and sell out, you rake in a whopping $750.  Minus your initial investment, you've made $404.12 for your band!

Now, don’t get too ahead of yourself.  Set aside some money to buy more shirts.  You’ve started a snowball of financial genius that knows no bounds.  Also, buy a new mic, and replace the bassist Mike.  His negative vibe is killing the creativity of the band.  

NOT SIMPLE:

50 Shirts Printed on Premium Tees

Cost Per Shirt: $13.50

Total with Tax: $723.94

Let’s check your profit:

If you sell the shirts for $15 (because no one will probably pay $25 for a t-shirt at this point in your band’s career.  Face it, your not Nirvana…yet) and sell out, you’ve scraped together $750.  

Minus your initial investment of $721.26, and you've made a staggering $26.06 for your band.  Fail.

You’ve got no money to buy more shirts and a terrible microphone.  Either you’ll use this increased angst to write some new killer songs…or you’ll break up, move back in with your parents, and resort to giving guitar lessons for $8 a pop to your neighbor Billy who worships Nickelback.

In summation:  Keep it Simple, or you might as well start downloading Nickelback guitar tabs today.

How to prepare a custom t-shirt order

Be it screen printing t-shirts and hoodies, embroidering ball caps and beanies or applying custom vinyl names and numbers to sports jerseys, to us it’s truly a collaboration of organizers, artists and craftsmen. 

 

Here are some tips to get you started on the most important part, establishing cost.

 

  1. Choose the shirt that’s right for you or your client. Don’t worry about cost just yet, we can look at alternatives later if we end up over your budget. We always suggest browsing our suggested (or most popular) products at screenink.com. We also have a catalog page with links to some of our favorite vendors who offer just a ridiculous amount of brands and styles.
  2. Figure out your sizing and quantities. The more shirts you order, the lower your price per shirt. With that in mind, order what you need plus a buffer of an extra shirt per size, perhaps, in case someone misjudged their ideal t-shirt size. We can provide specifications for any of our garments that will help you with this process.
  3. Consider print locations. We do a ridiculous amount of left chest and full back prints. We can also do sleeve prints, side prints, tag prints and even armpit prints. Keep in mind that each print location will add to your total cost per shirt.
  4. Decide on some ink colors. There’s no tried and true formula for matching Pantone colors in our industry, sadly, but we definitely use PMS guides as a reference. Feel free to share an ideal Pantone color. We charge a flat rate based on volume. If you want to make our lives easier, ask us for a color chart of stock inks that we keep in our inventory. They’re free! 
  5. What’s your turnaround time? Our pricing will have to be adjusted for any order we consider a rush. A rush order in most cases involves expedited shipping of the blank product as well as overtime hours. We adjust pricing to compensate for these otherwise unnecessary expenses.

 

These five things will help us give you a rock solid price quote. We’re also here to help along the planning stages so feel free to contact us with questions regarding garments, print capabilities, scheduling etc. The best way to organize your information is to utilize the appropriate quote forms via our website. Check it out, hit us up, we’d love to hear from you!

 

Jason Davis - Screen Ink. President

 

How to order custom apparel

Hey. Hi. Let's talk about ordering customized apparel. Walk with me.

At some point in almost everyone's lives, they've likely had to put together an order of custom apparel or at least had the option to participate in such a project. It's a crazy, murky and confusing world. Trust us, we know. All we can do about it is offer our assistance in clearing the air. We're going to break down ordering with Screen Ink in 5 simple steps. 

Step #1

Figure out a budget. We don't need to know what that is but it's still an important factor. Every shirt brand and style has a different price. Every location on a garment takes more time, materials and labor. Every ink  and/or thread color in a design is going to adjust the price of the finished product. With that in mind, prices will vary and so a budget should be your first priority. 

Basically, How much are you willing to spend? This can be a per shirt number or an overall number for the entire order. We’re happy to run through options to get you into the right garment once we have an idea of what can be afforded. 

Step #2

Timeline. Do you have a specific due date? If so, we need to know that right away. We want to be sure we can facilitate the completion of your order. Typically, we strive for a two week turnaround with most standard sized orders of 50-500 pieces. However, in our busy seasons (spring through fall) we often times prefer 3 weeks. Trust us, if we need the extra time it’s for good reason. 

Basically, don’t procrastinate. We’re not changing oil here, we’re applying custom graphics to garments. Every single order we process is different and requires our utmost attention to detail, which takes time.

Step #3

Pick out the garment.  We've grown so tired of showing the absolute lowest priced shirt but we will, every time, if that's what you truly want.  The thing is we'd prefer to find a style of garment that's perfect for your order.  Essentially we're saying let's, at the very least, entertain the option of the perfect garment vs. the "budget" garment.

Things to consider during this step are material (i.e. cotton, polyester, rayon) as well as cut (i.e. dimensions/specifications). Then look at available colors and sizes. If you're working on an epic Abramo family reunion tee you're going to need to cover the gamut and that's infant tees, toddler tees, youth tees, adult tees then possibly some plus or tall tees as well. You may even have to accommodate for a v-neck, long sleeve or "performance" tee for Uncle Nicholas. 

Basically, find a garment that comes in your color, is available in the sizes you need and finally, that you think will actually be worn by the people you're outfitting.

Step #4

Sizing. Is this an order of bulk apparel to inventory in a store, business, fundraising event, etc? If so, we can help try and nail down your demographic and, thus, their appropriate sizes. If it’s an order of specific sizes, you may want to consider the size charts and/or specifications for the garment you just picked out. Most of them are available in our online catalog(s) to view/download/print. 

All of that being said, you can always stop in and try on apparel. We stock quite a few standard styles and have more unique lines of product coming in every week. If you’re desired product isn’t something we have in stock, no worries! We can order samples for you. We simply charge for the blank apparel and when you return them we credit your order. It’s incredibly simple and you can order as many styles, sizes and colors as you like. 

Basically, sizing is complicated. We all have our favorite t-shirt, probably because it fits well and we feel good in it. Then there’s the t-shirt design we love but we didn’t get a size that fits correctly, nobody likes that. There’s no magical math equation to figure out this part of your order. It is, however, a pretty important detail.

Step #5

The design. We work with graphic designers every day. Advertising agencies, In house designers and freelancers alike communicate with us regarding their visions and goals for the project. We take it seriously. They like us for it. This is a situation where we consider the design to be provided, "print ready" art. What is that? Well, it’s a file of high enough resolution for your desired print dimensions OR simply a vector graphic that we can scale to size appropriately ourselves. If that doesn’t make any sense to you, lets talk more.

We also offer our own, in house, graphic design. We’ve worked with schools, businesses, clubs, organizations, non-profits and families to design a piece of apparel that suits their needs. The one caveat is that we don’t start on design work until an order is placed

Basically, let’s get in front of this part of the order. Let us know right away that you’ll need our design assistance. With this in mind, we can better assist with the entire ordering process. 

That’s it. Easy breezy right? Now here’s a link to our catalog page to get you started on your journey.

 

 

 

 

 

How to choose the right blend

How to choose the right blend

I’ll never forget the first time I put on a tri-blend shirt (pretend you are reading this in the voice ofJ. Peterman from Seinfeld)  The year was 2007. That July was exceptionally hot as if the sun had pulled the orbit of the earth light years closer.  I had been working in the back of our old studio printing all day and had sweat through everything I had.  Just before hopping on my bike to meet some friends for Happy Hour at Lazlos, I reached into our extra stock bin and grabbed an American Apparel Tri-blend Track Tee listed on page 76 of our catalog...

How to order custom t-shirts

How to order custom t-shirts

At some point in almost everyone's lives, they've likely had to put together an order of customized apparel or at least had the option to participate in such things. It's a crazy, murky and confusing world. Trust us, we know.